a diet coke is targeted more at the health conscious women. Others, however, would disagree and argue that technology is detrimental to human interactions and negatively impacts relationships. The contemporary business environment is extremely competitive and hence coping with such pressures calls for modern marketing which can go beyond developing a good product, pricing it attractively and making it accessible. Supermarket colas include the likes of Tesco, Somerfield, Lidl etc. However, overall degree of influence exerted by the Pepsi communication message seems to be lower than its arch rival. For instance, the Tesco Cola would have price written on it in big font. Hence it is quite clear the target audience for the communication strategy is the younger generation. Technology, today, is the single most imperative weapon for a firm to procure, enabling it to combat most threatening situations, ranging from reducing the cost of production to coming up with new-fangled healthier alternatives and novel strategies for communication. Here's a look at … Comments (0) Add to wishlist Delete from wishlist. Contemporary issues help shape the fabric of our society. We never like to rely on one source to fuel our analyses of the problems facing business today, ... and in many cases the fast-changing business environment is what ignites these fires in the first place. Personal selling: These include all face-to-face interactions with one or more prospective purchases with an aim of making presentations, answering questions and procuring orders (Kotler and Keller, 2006).. Most frequently mentioned challenges of modern HRM are: globalization, economic and legal environment, workforce diversity resulting from both globalization and … We're here to answer any questions you have about our services. The 2000 US census indicated that the upper-income consumers were growing and the lower income declining rapidly, yet consistently (Ferrell and Hartline, 2005). The methodology is a plan for collecting, organising and integrating collected data so that an end result can be reached (White, 2002). The Cola companies thus need a strategy to communicate a healthy image. The fundamental idea is to perform an image analysis and choose a communication strategy which would define a desired image (could be different from the present one). Moreover, while identifying the target audience and developing communication objectives the marketer needs to ensure that any gap between the current public perception and the image sought are covered. Search string of ‘soft drink industry’ was entered in following database: Business source elite, Emerald and Ingenta Connect. While a consumer survey would be required to add credibility to the above statement the analysis and discussion do provide a useful insight into the communication strategy formulation process and the choice of the communication mix based on which few recommendations can be made. Another trade-mark Coca-Cola way of promoting its products has been the use of high-profile sports events to promote its brands. Imprint Lewiston : E. Mellen Press, c1992. Pepsi’s new message says ‘it’s the cola’ which is in synchrony with Pepsi’s tradition of structuring its messages to induce and assert choice over Coke. The data collected for this review was primarily collected from industry reports like the Keynote reports. Government pressures led the US and the UK soft drink industry to ban fizzy sodas from Elementary schools. Author: Ludwig, Dean Paul, Karen: Year: 1992: Pages: 264: ISBN: 0-7734-9543-6 978-0-7734 -9543-2: Price: $199.95. Reference this. PepsiCo is a leading global snack and beverage company. Physical description iv, 254 p. : ill ; 24 cm. Pepsi has similar to Coke made music a part of its communication strategy by joining hands with yahoo music. In South Africa, contemporary socio-economic issues include HIV/AIDS, poverty and unemployment. Contemporary Issues in the Business Environment: Module Code: BM3703: Module Tutor: Vassil Rachkov: School: Business School: CAT Points: 15: Level of Study: 3: Brief Description: This module will use the knowledge and experience students have as customers in real life to help them discover and understand the key facets of a business. There are the following contemporary issues of businesses: The Situation of Uncertainty All human beings especially the business professionals find discomfort themselves due to the situation of uncertainty. In book: Contemporary Issues in Business Management (pp.130-156 and 250-268.) It is imperative to measure the marketing communication effectiveness by asking the target audience to recall the message, frequency etc in order to make any effective changes to an existing strategy. It’s how we understand our clients’ needs and goals. MENS. Company Registration No: 4964706. VAT Registration No: 842417633. … BA (Hons) in Business Studies Contemporary issues in the Business Environment Spring 2015 7th floor. All work is written to order. So what is the problem to be solved? When you work in a small environment, each team member's personality can have a huge impact on the harmony and productivity of the business. A guide to researching the social and political issues of our time. taking music on board the communication strategy with iTunes seems to have boosted Cokes position much more while Pepsi’s association with yahoo music came only as an after thought. 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