For example, popular beauty brand @NYXCosmetics successfully uses relatable photos from influencers with fewer than 100k followers to promote products. Connecting brands with all types of influencers across multiple social media platforms. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. Influencers of all shapes and sizes from all over the world are welcome to apply. Influencers have become the latest marketing strategy for brands all over the world. Working with beauty influencers is a marketing technique that is nowadays anchored in the strategies of all the brands in this sector. Providing brands with an easy, yet professional and cost-effective digital marketing solution, the use of micro and macro influencers and beauty influencers can leave lasting impressions on your brand. While influencer marketing is used in practically all industries now, beauty brands love collaborating with influencers. And numerous brands have found success by using micro-influencer tactics — such as Swedish skincare brand Idun Minerals, which used a dedicated small-name influencer campaign to reach large numbers of new customers without a large marketing budget. Mid-tier influencers: 50,000 – 500,000 followers. Brands have recently shifted to micro-influencers, whose advantages we developed in this other article.Micro-influencers bring more engagement in the form of likes, comments and other signs that their audience is genuinely paying attention to what they have to say. media@beautyclout.com. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing, as well. Below are the types of influencers who can become a good match for beauty brands. How top brands have turned to macro-influencers in 2020. It hit five million views in the first 24 hours, and the brand hashtags #UrbanSkinRx and #UrbanRx racked up 30 million views in one week. These factors could include: Ease of relationship with an influencer, timeliness in an influencer’s communication and work, quality of influencer’s work and care for detail, and the ability for the influencer to meet or exceed a brand’s post requirements. That's why some beauty brands have begun transferring their ad dollars to a new subset of tastemakers: "microinfluencers." In 2016, for example, the industry was expected to earn more than $62 billion in revenue. Instagram and Youtube influencers are great marketing options for beauty brands, especially as beauty is one of the sectors that can most benefit from influencer marketing. Instagram influencers. In fact, many beauty brands are tapping micro-influencers who have a small but engaged following. They focus on finding the right brand for influencers while as being an influencer themselves. They are always searching Instagram, Youtube and other platforms for talent. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. This beauty blogger and makeup artist (MUA) is highly sought after by brands… Examples of Successful Beauty Influencer Marketing Brand Partnerships. Huda Kattan is a Dubai-based makeup artist who has a massive 22.5 million followers and is well-known for her approachable, easy-to-follow makeup tutorials. Get paid to talk about awesome products from all types of beauty & fashion brands. In fact, d id you know influencers account for up to 90% of Instagram engagement for cosmetics brands? Influencers with big audiences don’t necessarily translate to sales. And while you may not realize it, beauty and fashion brands heavily rely on us to do so. 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